This research investigates customer satisfaction toward Bharat Masala products in Ganjam District, Odisha, with the aim of understanding consumer perceptions related to product quality, price, packaging, and availability. Given the growing competition in the spice market, especially in semi-urban and rural areas, the study focuses on how effectively Bharat Masala meets customer expectations. A descriptive research design was used, and primary data was collected from 150 respondents through structured questionnaires. The analysis revealed that a majority of consumers expressed high satisfaction with the taste, aroma, and packaging of Bharat Masala products. However, price sensitivity was notable, especially in rural areas, where consumers expressed a desire for more affordable pack sizes. The study also found a strong correlation between product quality and brand loyalty. Urban respondents showed slightly higher satisfaction levels, particularly in terms of availability and pricing. The research concludes with actionable recommendations such as introducing value packs, enhancing rural distribution, and strengthening customer engagement through promotional activities and feedback mechanisms. Overall, the study provides valuable insights for Bharat Masala to strengthen its market position and improve customer satisfaction in the region.